Word: nikes
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Dates: during 1990-1999
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Will the new Nike work? The strength of the brand and willpower of the organization are still formidable. And rival Adidas is walking proof that great brands can rebound. Knight has written this year off. By 1999 he expects to have new product, a new management structure and better press. Knight envisions a totally global company, one in which communication of the brand flows effortlessly through language and cultural barriers. He knows the past six months have made a sizable dent in that progress. "When we started kind of really emphasizing [globalism]," he says, "I thought, well, Nike could...
Last week an activist group called the National Labor Committee accused Nike and other companies of running virtual slave factories in China, alleging that workers are habitually overworked and underpaid. It's the kind of charge Nike has faced, and denied, repeatedly regarding its operations in Asia. Nike subcontractors employ nearly 500,000 workers in plants in Indonesia, China and Vietnam...
TIME visited Nike plants in China and Vietnam recently and found them to be modern, clean, well lighted and ventilated, and paying decent wages by local standards--although by no means are they trouble free. Make no mistake: these are factories, not amusement parks, and even in developing Asia, where jobs are scarce and getting scarcer, this is not the employment of choice. It's low-tech assembly work that hasn't changed much since Nike chairman Phil Knight first started sourcing sneakers in Japan 35 years ago. Since then, the work has migrated in search of ever cheaper labor...
...year-old woman. "When we don't and there's a gap, they force us to work extra to meet the quota." Workers have also complained that they were paid as temporaries for longer than the law allowed, and not given automatic raises after one year, as required. Nike says it has fixed those problems...
...make," says Kimberly Miyoshi of San Francisco's Global Exchange. "They pay Michael Jordan $40 million to endorse them. Can't they find more money to pay the workers?" The short answer is no. Corporations pay the going rate for labor wherever they are. And Nike maintains that the rate is good. Research conducted by Dartmouth College, for instance, found that Nike subcontractors in Indonesia and Vietnam paid above subsistence levels, allowing workers to save a portion of their earnings. TIME found this to be true at Yueyuan...