Word: nikes
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Dates: during 1990-1999
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PHIL KNIGHT Nike's Lord of the Flyers
...their point persons gives us someone we can wrap our arms around." In fact, that tactic worked so well that last week the lobby Made in the U.S.A. took advantage of the N.B.A. finals to remind consumers that Michael Jordan reportedly earns $20 million a year endorsing Nike sneakers, and to claim that this is more than the total annual payroll for the thousands of Indonesians who help make them. Nike shot back that those shoes are actually made in Taiwan by workers earning an average of $800 a month each. Does Nike exploit workers? "I'm not really aware...
...been devising below-the-radar approaches for years, come-ons that are harder to detect and resist than dancing tacos or Liz galumphing through The Nanny. These are all the rebel ads and anti-ad ads of recent vintage, from former "underground" beat poet/heroin addict William Burroughs flacking for Nike to Sprite's "Image Is Nothing" campaign that attacks advertising as a bunch of lies; from the spot that insists buying an Audi is "a declaration which screams out 'I will not wallow in conformity'" to the bad-boy "Do the Dew" ads for Mountain Dew. These ads are aimed...
...view. "You did it, Big Daddy!" said a cowboy-booted courtier. Actually, Troy Aikman, Emmitt Smith, Michael Irvin and the other boys did it, but with the team about to win a third Super Bowl in four years, it's hard not to credit Jones, especially with that huge Nike symbol hanging from the cables above the field...
...symbol is known as a swoosh, but it could also be interpreted as a smirk. Like the one on the face of Jones, who has countersued the N.F.L. for $750 million after the league sued him for $300 million for selling the Cowboy name to companies like Nike. Or the smirk on the face of coach Barry Switzer, who can laugh at those who called him a buffoon, now that the Cowboys are favored by two touchdowns to beat their traditional rivals, the Pittsburgh Steelers, in Super Bowl XXX, Jan. 28 in Tempe, Ariz. Or the smirk on the face...