Word: nikes
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Dates: during 1990-1999
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...company is the happy beneficiary of a fashion shift: Timberland's classic waterproof boot has replaced Nike's Air Jordans as the look of choice for youths and young adults. And shoppers who come to retailers looking for Timberland's best-selling Weatherbuck waterproof casual shoes ($99) can also buy garments like men's full-length leather overcoats ($1,100) with the Timberland label...
...clone among hundreds? the anticloners ask. Probably no worse than it feels to be the 3 millionth 13-year-old dressed in identical baggy trousers, untied sneakers and baseball cap -- a feeling usually described as "cool." In mass- consumer society, notions like "precious individuality" are best reserved for the Nike...
While this may be Nike's position on large endorsement contracts, the endorsement of college teams is not confined to only big-name athletic programs...
NCAA rules also require that all equipment, whether from Prince, Reebok, Nike, or Converse, be returned to the equipment room. While in many cases this is a moot point as much of the equipment, especially the footwear, is unusable by the end of the season, the rule is strictly enforced...
...concern over NCAA rules has grown tremendously in recent years, as the NCAA has taken several probationary measures against schools that violate player-benefit regulations. Most recently, Nike has come under a great deal of scrutiny for inviting nationally renowned high school basketball players to a camp in Oregon, where they received benefits that affect their college eligibility...