Word: nikes
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Dates: during 1990-1999
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Jordan's absence from the court will not diminish his presence on the small screen. He will remain Nike's main salesman, for which the company pays him an estimated $20 million a year. (Nike in turn earns 10 times that much selling products with Jordan's imprimatur on them.) Jordan recently signed a 10-year deal with the Sara Lee company to promote everything from Hanes underwear to Ball Park franks. He has a 10-year $18 million contract with Quaker Oats to sell Gatorade. "Michael is truly in the league of legends. Whether he is playing or retired...
Under the tutelage of men like Phil Knight of Nike, Michael Jordan became the first great crossover athlete, a black man whose appeal spans race, age and gender. Little old ladies who have no idea what a jump shot is know -- and like -- Mike. Because of his responsibilities as a corporate spokesman, Jordan ! was meant to maintain a Goody Two-Sneakers image. At times this seemed to bewilder him. On the one hand, Jordan was so afraid of complicating his image that when reporters asked him to comment on the Los Angeles riots last year, he mumbled something about...
...only that visitors are more likely to get lost and wind up in the wrong neighborhood. They are also assumed to be carrying more cash -- and to be less likely to come back and testify if they are robbed. "When one officer asked a kid about his new Nike Air Jordan tennis shoes," says Miami police sergeant Clay Camil, "he remarked, 'Oh, a tourist bought those...
SPORT: Is Nike Getting Too Big for Its Shoes...
...Nike contract, reportedly for a guaranteed $16 million over five years, supplied Mourning and his outside agent, David Falk (whom Nike helped select), with decisive leverage in contract negotiations between Mourning and the Charlotte, North Carolina, Hornets. "The Hornets knew I really didn't have to take anything," remembers Mourning, who held out until the fourth game of the season. He finally won a $26 million contract -- more than he had hoped for. No wonder that shortly after the Hornets drafted him, Mourning answered as he did when the Sporting News asked whom he really plays for. "I work...