Word: nikes
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Dates: during 1990-1999
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Then, in his second stage, he couldn't. Even while he was making serious hay as Nike's and Canon's poster boy--"Image Is Everything"--he was hangin' with Barbra Streisand (!), asking Las Vegas to name streets after him, scarfing doughnuts and sagging on court like a sprung net. He dropped to No. 25 in the world and looked to be one kaput wunderkind...
...expected to propel Armstrong?s name and the cause of cycling, both previously little followed in the United States, to new levels of recognition. Already a victory parade in his hometown of Austin awaits, as well as a high-profile round of television and commercial appearances. In fact, Nike ads have begun airing touting Armstrong as the "first dead man" to win the Tour de France, a slogan the cyclist reportedly loves. Most important, though, Armstrong has demonstrated to cancer patients around the world that the dreaded disease can be vanquished ? and then some. "The message is that even...
There were plenty of good stories waiting to be discovered too--"eight- or nine-year overnight sensations," said Nike president Thomas Clarke. After all, this is a veteran group whose members have known one another and played together for a decade in some cases. They won the Olympic gold medal in 1996, and some, including Akers, were around in 1991, when the team won the inaugural World Cup, held in China, where the event apparently was kept a state secret. Indeed, the team barely played the next year because U.S. Soccer couldn't afford to pay anyone...
...because I get a catch in my throat. So much that is wonderful about being a woman in 1999 is embodied in the U.S. women's soccer team: their sticking with it, their unassuming ways, their heart. The first time my daughter and I saw that captivating Nike commercial, the one in which four teammates--and the dentist's nurse--ask to have two fillings because one player has to, we burst out laughing and then blinked back tears...
...those teammates is the 27-year-old Hamm, the reigning queen of footie, who is a household name--if your household has a girl who plays soccer. Hamm shoots Nike ads with Michael Jordan and earns more than $1 million a year in endorsements. She's one of the most recognized athletes in the U.S. One look at Hamm in action will tell you that she shares His Airness's furnace-like competitive fire and focus. But she parts company with him when it comes to her approach to fame. Jordan wears his celebrity comfortably, effortlessly, like a scarf thrown...