Word: nikes
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Dates: during 2000-2009
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Adidas has drawn the battle lines; now it's up to the consumers to decide. Not that the companies will quiet the trash talk. For example, Adidas puts the boot to Nike's worldwide youth "futsal" tournament, which features the smaller soccer ball that many great players, like Ronaldinho, grew up dribbling. "It's three on three in a cage," says Filbry. "That's not soccer." Edwards, Nike's marketing guru, guffaws. "I'm happy they would dismiss something that millions of people around the world are playing," he says. On the eve of the World Cup, jawing between...
Revenue, 12 months Adidas - $9.5 billion Nike - $14.7 billion Net income, 12 months Adidas - $537 million Nike - $1.4 billion...
Market capitalization* Adidas - $11.2 billion Nike - $21.3 billion...
...tear change in stock price* Adidas - up 34% Nike...
Share of soccer market** Adidas - 38% Nike - 31% *As of May 9 **Source: NPD Sports Tracking Europe