Word: nikes
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...given name, the broadcaster sidestepped the problem: "He is Mr. Liu. Congratulations to Mr. Liu from China." The world had better get used to Mr. Liu's name. With his chiseled jaw and winning smile, Liu has already been tapped as a pitchman for Coca-Cola and Nike. More importantly, he serves as the charismatic icon of a continent's athletic ascendancy, just as Asia gears up to welcome the next Summer Olympics. Everywhere Jan. 1, 2000 [The Millennium Bug] was going to topple this electronic pack of cards, sending planes crashing to the ground, nukes leaping from their silos...
...Donna DeBerry, teamwork is integral to sports--a topic she'll have to know a lot about as Nike's newest exec--but equally important is cultivating self-worth. "On a playing field, in an office environment, it must also be about developing unique personal character," DeBerry, 51, says. It's a trait she had instilled in her early on as her father's Air Force career took her family to many postings--a global upbringing that DeBerry sees as her key qualification for becoming Nike's first vice president for diversity. A former Wyndham International executive, she will also...
Even industry leader Nike is constantly upping the technical quotient in its designs. This year it introduced Sphere Macro React, a two-layer panel of fabric arranged like fish scales that adjusts to body heat; as heat builds, the top layer peels away to reveal a cooler, meshlike skin...
...Although Nike still enjoys the largest market share in the athletic-apparel sector, with 17.5%, Under Armour has been catching up to the sportswear giant when it comes to performance apparel. There Nike owns 37.5% of the market, while Under Armour has 30.5%. For compression apparel, Under Armour's signature product, the company maintains its dominance, commanding 61% of the market, to Nike's 15%. And that's where Under Armour executives plan to start building market share in the larger sportswear sector: from its base of loyal fans who initially go to the brand for specialty products but then...
...more labels enter this market, the good news for consumers is that they won't necessarily have to pay a high price for high-performance apparel: Nike sells its Starter line, which incorporates Dri-Star, a moisture-wicking fabric, at Wal-Mart, and Champion uses its sweat-controlling fiber DuoDry in its C9 products, sold at Target. There's only one thing those makers don't have on their agenda?yet. "I hope they start making dress shirts at some point," says Matesanz...