Word: nikky
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...cities, and according to early reports, it's headed for a box-office breakout - perhaps the highest three-day gross of any film showing in fewer than 200 venues. "Look out, cuz there's a freight train coming," an executive from a rival studio told Deadline Hollywood's Nikki Finke, "and Paramount is going to make a TON of cash on this pickup. Cuz they ain't spending anything on it, and who knows where the ceiling is!" The box-office figures will make headlines, giving the movie more free publicity and luring bigger crowds that are eager to learn...
...Finke, Nikki • profusion of excuses by for occasionally sporadic postings...
...Deadline Hollywood Daily blog, industry reporter Nikki Finke summarized the reasons for the film's big bust-out: "Jackson's name means so much to 18-49 aged moviegoers. Comic-Con geeks and movie critic old farts loved it. (Finke later amended the laater phrase to "movie critic geezers." Thanks, Nikki.) It's the #1 most tweeted topic Friday night. And Marc Weinstock's viral marketing campaign for a year bore no Sony/Tri-Star logo on purpose so it wouldn't have a big studio's PR machine feel. (As if the audience had organically discovered the pic themselves...
...Transformers 2. Over the five days, Half-Blood Prince didn't come near Revenge of the Fallen's opening $200 million bonanza. But in North America, at least, HP6 may have been seen by nearly as many people; they're just not paying as much to see it. As Nikki Finke notes on her Deadline Hollywood Daily blog: "HP6 with a PG rating is selling more discounted kiddie tickets. And it had virtually no biz from higher priced IMAX theaters: just 3 venues compared to TF2's 169." Not that the moneymen care about the number of tickets sold. Bucks...
...Universal had high hopes for Brüno's opening weekend. Buoyed by the film's robust $1.6 million at Thursday midnight screenings and impressive pre-buys of tickets on Fandango and other sites, a studio insider told industry blogger Nikki Finke on Friday morning, "If it holds up, we'll do $50 million." The Friday figures supported that optimism: Brüno amassed a sensational $14.4 million. But the movie plummeted nearly 40% its second day, to $8.8 million. Meanwhile, the next five movies on the chart - Ice Age 3, Transformers 2, Public Enemies, The Proposal and The Hangover...