Word: nikon
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...NIKON COOLPIX...
...sink in 2010. Things look even soggier through the revenue lens. Retail prices will plummet as they always have, especially as consumer-electronics powerhouses like Samsung, Panasonic and BenQ flex their distribution muscles to grab at market share from the other vendors ahead of them - Sony, Kodak, Olympus, Nikon, Fujifilm, HP and Casio - and from leader of the pack Canon. IDC sees an end to revenue growth for the foreseeable future, as the 10% growth in unit sales will translate into only a 2.2% boost in revenue, to $33.3 billion, after which industry sales will drop 2.6% to $32.5 billion...
...digital version of classic single-lens-reflex cameras. Photo enthusiasts pay a premium for slr cameras because they equate them with quality: slrs let users add different lenses, and are known for capturing more light and for snapping exactly what the photographer views through the finder. Canon and Nikon, both strong slr players from the analog days, are leading the charge. Sony, too, is moving for the first time into dslrs with its Alpha dslr A100, which hit the market in July. The camera uses slr technology Sony acquired from Konica Minolta, and is selling for around $1,000, lens...
...carry all of their interchangeable lenses, but those lenses guarantee better pictures. Forget megapixels - the only way to improve a picture is by using a lens big enough to capture all the light in your scene. The current leaders in the consumer digital SLR field are Canon, Nikon and Olympus. All the models I've tried out have their virtues, but the new Olympus E-Volt E-330 has a revolutionary new feature: live view. Line up your shots through the LCD before you shoot...
STEADY LONG-DISTANCE VIEWS Nikon's StabilEyes waterproof binoculars ($800) are digitally enhanced to provide an ultrasteady view, dampening movement from ocean waves, car vibrations or shaky hands...