Word: nikons
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Dates: during 1970-1979
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...increase the awareness of photography as a creative medium because his cameras are designed for the amateur." Yet few golden ages can occur without first exciting the interest of amateurs, whether as onlookers or as the sources of real artistic talent. Takateru Koakimoto, design chief at Japan's Nikon Inc., recalls that after the original Instamatics were marketed in the mid-'60s, "we began to see so many Americans graduate from their Instamatics and in no time at all switch to our more advanced cameras...
French Painter Ghislain ("Jicky") Dussart has been faithful to Film Star Brigitte Bardot in his fashion; during the past 15 years he has taken some 60,000 photographs of her. A hundred of them are now on exhibition in Paris at the Left Bank Nikon Gallery, and BB herself -false freckles and all-turned up for the opening, urging the press to take plenty more pictures ("What do you think I came here for?"). Anyone would have been a fool not to. "The only way you can mess up a picture of Brigitte," says Dussart modestly, "is to forget...
...mockery of the yen's official value of little more than a fourth of a U.S. cent. The Japanese are understandably pleased with this situation, but their trading partners are furious. An undervalued currency gives Japanese goods an exaggerated price advantage in foreign markets; Toyota and Datsun cars, Nikon cameras and Sony TVs, for example, all cost less in the U.S. than they would if the yen had a higher dollar value. Last month's international monetary crisis strengthened this Japanese advantage by triggering increases in the values of several European currencies, notably the West German mark...
...protectionist reaction in the U.S.?Tokyo's wartime conqueror turned No. 1 trading partner (see Symposium, page 90). Fully 30% of Japan's exports go to the U.S. As recently as 1964, Japan bought more than it sold in U.S. trade. Since then, the popularity of Sony TVs, Nikon cameras, Panasonic radios, Toyota and Datsun cars, and Honda and Yamaha motorbikes has turned the picture upside down. Materials-short Japan is a big and growing consumer of American coal, lumber and even soybeans, but in each of the past three years its sales to the U.S. have exceeded...
...tourist on a one-day visit might see for himself. O-K Dad, put the Polaroid through its paces, first a picture of Jimmy over there by the statue, and then, quick, one of Mom in front of that enormous library before one of those Japs with his goddamn Nikon gets in the way. Miss Westman may live in Cambridge, but she looks at it through the eyes of a tourist...