Word: nikons
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Dates: during 1980-1989
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Publishing executive David Cohen, who had produced similar books on the U.S. and on the Soviet Union with Rick Smolan, dispatched 90 photographers throughout China one day last spring. Months of planning went into the project, which was sponsored by Eastman Kodak, Nikon, Northwest Airlines, BankAmerica, Holiday Inn and Federal Express. Says TIME picture editor Michele Stephenson, who helped supervise the project in Beijing: "As fate would have it, A Day in the Life of China captured a portrait of this sprawling nation hours before the beginning of the student revolt...
...rendering its territory invisible, they dispatched 100 top photographers from West and East to record a single 24-hour period. The result is A Day in the Life of the Soviet Union, culled from 127,000 images snapped on Friday, May 15, 1987. The book, sponsored by Kodak, Nikon, Pan Am and Sony, is due next month from Collins Publishers ($39.95). In this Special Section, Time presents a 28-page selection...
...Recapitulating seven years in 26 pictures isn't really possible," observes TIME Picture Editor Arnold Drapkin, who helped set up the presentation, which was sponsored by Nikon, the Japanese camera manufacturer. "But by mixing photos of the major events and those of people who set the tone," adds Drapkin, "we've been able to capture the essence of the period...
...Ichi Kangyo. The name does not have the same familiar ring as Toyota, Honda, Sony or Nikon. But Tokyo-based Dai-Ichi Kangyo is a global business enterprise that has, in a sense, become more powerful than all those other Japanese companies combined. According to figures released last week by the American Banker newspaper, Dai-Ichi Kangyo, whose assets reached $207 billion in the first quarter, has just surpassed New York's Citicorp ($176 billion) as the largest banking company in the world...
...Total, a petroleum refiner and marketer, takes about 650 people a year to a Club Med as a plum for good performance. Says Philippe Morot, a Total executive: "It is remarkable what work gas-station managers will do to win." Other corporate clients have included Japan's Sony and Nikon, as well as Harley-Davidson and Pizza Hut from the U.S. Trigano plans to step up efforts to attract American companies with a "Club Med Corporate" campaign that will appear in business magazines starting in September...