Word: nilekani
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Dates: during 2010-2019
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...seems to be working. When well known Indian business scion Nandan Nilekani's first book hit the shelves this year, Penguin sold over 60,000 hardbacks - a total that raised expectations for best-sellers in the country. A decade ago, the company wouldn't have dreamed of printing more than 7,000 copies, says Padmanabhan. When the fourth book in the "Harry Potter" series was released in 2001, Penguin sold 30,000 copies. That was a good haul, but still small in comparison to the U.S., which sold 3.8 million copies, and the U.K., which sold another million...