Word: nine-month
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...Bugles blared. Sirens wailed. Thus was launched one of Madison Avenue's most successful ad campaigns, whose slogans-Avis Is Only No. 2, We Try Harder-rapidly worked their way into U.S. conversation. Since the campaign began, Avis car rentals have jumped 28%, and the company's nine-month revenues for fiscal 1964 reached a record $31.2 million...
...well as cars. Egbert balks at the slightest hint that Studebaker might eventually withdraw from automaking. His radically styled Avanti sports car, tooled up at a cost of about $25 million, is a failure. Though Egbert predicted that at least 10,000 a year would be sold, the nine-month total is only 2,083. "If the Avanti had made it," says a former Studebaker staffer, "Egbert would have been a genius...
...corporations tabulated by First National City Bank, 56% reported earnings up from the previous quarter, and for all, nine-month profits were 12% higher than last year. The Wall Street Journal surveyed 26 industries, found earnings were higher than in last year's third quarter for all but cement companies, chain groceries and papermakers. Spectacular successes were noted by airlines (Pan Am and TWA both had record earnings). Oil companies, notably those with major overseas operations, showed brisk earnings; Sinclair alone had a 76% rise to $45 million for the first three quarters...
...only American ever to head Roman Catholicism's Dominican Order of Friars Preachers, an Iowa-born priest who served for an unprecedented 25 years (from 1930 to 1955) as provincial of the Dominicans' St. Joseph Province, which covers the Eastern U.S., was named in 1954 to a nine-month interim term as the order's vicar-general in Rome; in Manhattan...
...cockroach perfume to a flask cooled by Dry Ice. There the vapor condenses and is periodically collected. After an elaborate purification process, Dr. Yamamoto has saved up 12.2 milligrams (.0004 oz.) of pure attractant, equivalent to the perfume produced by 10,000 virgin females advertising themselves over a nine-month period...