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...short of water. In March, Wen Jiabao, China's Premier, toured Yunnan for three days, pledging governmental aid and advocating water-conservation efforts. Chances are that the arrival of summer showers will give the land respite in the next month. But until then, Vice Minister of Water Resources, Liu Ning, confirmed less than two weeks ago, about 30,000 sq. mi. (78,000 sq km) of soil are too dry to bear crops, which has resulted in more than $3.5 billion in agricultural losses. Across the parched terrain, the government has been rationing drinking water, digging emergency wells and shooting...

Author: /time Magazine | Title: Drought Throws Cold Water on Yunnan's Water Festival | 4/13/2010 | See Source »

...NING, program director for the International Fund for Animal Welfare, on the 11 rare Siberian tigers that starved to death at a Shenyang zoo; three more are in critical condition...

Author: /time Magazine | Title: Verbatim | 4/5/2010 | See Source »

...Less than two years later, Li Ning the company is still soaring. In March, Li Ning Co. reported a more than 30% rise in profit in 2009. Li Ning started his sportswear company in 1990, building it into a giant, with 2009 sales considerably more than $1 billion. With 7,249 branded stores in China, Li Ning has surpassed Adidas to become the No. 2 sports-apparel company in the country. Unlike an Adidas or a Nike, 99% of Li Ning's revenue comes from within China. But this won't be the case for long. Li Ning has signed...

Author: /time Magazine | Title: Can China's Big Shoe Brand Make Tracks in the U.S.? | 3/26/2010 | See Source »

...Just rebranding Chinese products won't be enough for Li Ning to compete globally. The company also needs to deliver products that will help its élite athletes excel, a process Jay Li says is "half science, half art." Li Ning runs a "Global Innovation Center" in the same building as its Portland retail store, where footwear designers and biomechanic engineers lured from the likes of Nike, Converse and Adidas mix with designers from Li Ning's Chinese staff. On the wall, the innovation center has two clocks - one set to Portland time and one set to Beijing time. "This...

Author: /time Magazine | Title: Can China's Big Shoe Brand Make Tracks in the U.S.? | 3/26/2010 | See Source »

...Nike isn't shaking in its boots yet, but permanent dominance in American sportswear is never a shoo-in. When Li Ning opened its Portland retail store to the public for an hour on Feb. 15 for its grand opening, sneaker heads lined up for five hours to be among the first to own a pair of BD Dooms, basketball shoes named after NBA point guard Baron Davis. Jay Li admits they lined up "not because of Li Ning but because we have a world-class basketball shoe." (It probably also helped that Baron Davis himself was in the store...

Author: /time Magazine | Title: Can China's Big Shoe Brand Make Tracks in the U.S.? | 3/26/2010 | See Source »

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