Word: ning
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Dates: during 2000-2009
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...Ning Sports Goods, China's largest athletic-shoe and apparel company, built brand awareness the same way Nike did--by getting a revered athlete to hawk its products. But while Nike had to hand over millions in endorsement fees to basketball superstar Michael Jordan, Li Ning Sports Goods just put its eponymous chief executive in front of the cameras. Li Ning, a former gymnast, won the hearts of millions of Chinese when he took six medals--three of them gold--at the 1984 Los Angeles Olympics. Since he founded his company in 1988, Li, 39, has doubled as its spokesman...
There's a tried-and-true formula for marketing success in the athletic-shoe business: find a major sports star, sign him to a hefty product-endorsement contract, and watch the cross-trainers fly off the shelves. For 13 years, Beijing Li Ning Sports Goods applied that formula, becoming China's largest athletic-shoe and sports-apparel brand?without blowing big bucks on superstars. Why were they spared the expense? Because the founder and chairman of Li Ning Sports, champion gymnast Li Ning, is also the company's chief spokesman. Li became a national hero to millions of Chinese after...
...park is located at the fringe of a majestic legacy of Shanghai's colonial past: the former French Concession, a great place for wandering along treelined avenues past graceful villas. Next, walk back toward Fuxing Park to pamper yourself at the Kang Ning Point Pressure Massage Center (597 Fuxing Zhong Road), where an hour with one of the expert blind masseurs will set you back only...
...Wedekind's play is deeply complex. His title character has been sexually molested from childhood by her father and her adored high-society patron Dr. Schöning, and sex is the only form of communication she knows. For most of the play Lulu is gleefully happy in her seductive power. Schöning and Lulu end up dead, one shot, the other torn apart by Jack the Ripper...
...agenda hidden. To speak up, to shout or plead, is to be noticed; to be noticed is to risk being denounced. Best to blend into the scenery, to seem a gray person in a gray nation. Or to be a twisted bureaucrat (in He Jianjun's Postman or Ning Ying's On the Beat, both 1995). Only then will you flourish...