Word: ning
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Dates: during 2010-2019
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...more than a numbers race. Using Ning, a social platform, Willington created the "Brown Brigade," Brown's own unique social network, which allowed the campaign to connect with grass-roots supporters. "You could also hook up with people in a brigade in your area," says Willington. The channel worked in all directions: Brown's staff could reach his supporters, his supporters could respond to him, and supporters could find one another to organize. The golden moment? The campaign raised $1.3 million in just one day by publicizing a fundraising blitz using those social platforms, well surpassing their goal...
Brown's campaign shows social technologies organizing "the passion and drive and power of an idea," says Ning CEO and co-founder Gina Bianchini...
...countries. It has done well by abandoning the notion of terroir - it sources its grapes from thousands of growers across France to produce single varietal and assemblage wines with straightforward, stylish labels. Cleverly named Côtes du Rhone wines like Le Freak Shiraz-Viognier and Rhôning Stones are also showing up on supermarket shelves around the world, as are Languedoc wines like Bois-Moi ("Drink Me"), Abracadabra Blanc and Petit Bistro Syrah, which has a label depicting a romantic Van Gogh-inspired café scene. (Read "New Wine In Old Vessels...