Word: ninjas
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Dates: during 1990-1999
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...OMON headquarters, Makutinovich's men go on preparing for a showdown. Some train in hand-to-hand combat and martial arts while others nap in cots, their black berets hanging from posts at their feet. They call each other by nicknames drawn from American action and horror movies: Rambo, Ninja, Krueger. Lieut. Vitali Belkin, commander of one of the five squads that make up the 150-strong unit, says the struggle with the Lithuanian government has already passed the point of compromise. "I don't doubt there will be bloodshed," he says. "Civil war is inevitable...
...action level and sophisticated content of Rabbit Ears tapes, "they're not going to be every kid's cup of tea." But he adds, "I think the stories should be what every parent strives for: not to sell kids short." In an age of Smurfs, Urkels and Ninja Turtles, that should be music to parents' ears...
...stakes can be enormous. In the biggest patent-infringement case to date, Eastman Kodak was ordered last October to pay $900 million for infringing on seven Polaroid instant-photography patents. In a $100 million trademark suit, Mirage Studios, creator of the hugely popular Teenage Mutant Ninja Turtles characters, is demanding that AT&T refrain from using such terms as turtle power and cowabunga in a 900-number telephone service for kids. In a far- reaching copyright case, book publishers scored an important victory in March when a federal court in New York City fined the Kinko's Graphics national chain...
Levin acknowledges the Ninja turtles aren't the first superheroes to beat up on the enemy. But the intense marketing of everything from turtle toys to lunchboxes has provoked an obsession with the creatures among children between the ages of 18 months and 10 years, she said...
...some cases, though, trying to link the Ninja turtles to classroom projects backfired. That happened when a teacher brought live turtles to class...