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...Apple already took this hill with the iPhone. The App Store alone has piled up 150,000 offerings in the space of not quite two years, turning the iPhone into a mature mobile-gaming platform to rival Nintendo's DS. The iPad will hold that hill and erect cruelly unassailable fortifications on it. The most interesting steel-cage match this year will be Apple and the iPad vs. Amazon and the Kindle in the e-bookselling arena. I've seen what books look like on the iPad, and I've seen Apple's e-bookstore. The iPad is going...

Author: /time Magazine | Title: Do We Need the iPad? A TIME Review | 4/1/2010 | See Source »

...Anybody who has ever powered up a Nintendo knows the addictive pull to finish another scene or gain one more level. "Engagement, reward, leveling up - those are powerful tools," says Alan Gershenfeld, former vice president at the game firm Activision and now president of E-Line Media, a New York City-based developer of social games. "Game designers have it honed to a whole new level...

Author: /time Magazine | Title: Can Video Games Save the World? | 1/18/2010 | See Source »

Memory-enhancing offerings range from Dakim's $2,300 touchscreen cognitive-fitness machine, used in more than 300 senior-living facilities in the U.S., to Nintendo's $20 Brain Age, whose two versions have been purchased by millions of gamers looking to do such things as play sudoku or simultaneously count people entering and leaving a house. Allstate launched a pilot program in 2008 that gave 100,000 customers software designed to improve their reaction time behind the wheel. And American Airlines offered a free memory game in an online promo in December...

Author: /time Magazine | Title: Workouts for Your Brain | 1/18/2010 | See Source »

Brain Age Games Patients at Duke's mental-fitness lab give high marks to these $20 game sets for Nintendo DS but find their improvement quickly plateaus in such activities as unscrambling letters or counting currency...

Author: /time Magazine | Title: Workouts for Your Brain | 1/18/2010 | See Source »

...some of the traditional arguments of the conservative Christians who see themselves as defenders of Christmas. A popular rallying cry of the foot soldiers in the war on Christmas is "Jesus is the reason for the season." Often, however, it seems that being able to score a half-price Nintendo DSi and a "Merry Christmas" from the checkout clerk is the real prize. The Religious Right has spent decades casting secular culture as the enemy. And yet instead of critiquing the values of the consumer marketplace, many conservative Christians have embraced it as the battleground they seek to reclaim...

Author: /time Magazine | Title: Church Group Attacks Christmas Commercialism | 12/15/2009 | See Source »

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