Word: nintendo
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...According to many experts, Nintendo's most likely route is to eventually follow Sega's lead: get out of the brutally competitive console business and focus on software. By doing this Nintendo's growth might become limited, but the company could become a profitable boutique video-game brand that caters to children, newcomers and enthusiasts. In fact, game analyst Hisakazu Hirabayashi insists that scenario has already happened. "Since around 2000, Nintendo was no longer a member of the video-game industry. Its philosophy and method are fundamentally different from the other console and software companies. It's not a loser...
...BUSINESS Nintendo: The Console Wars...
...BUSINESS Nintendo: The Console Wars...
...BUSINESS Nintendo: The Console Wars...
...BUSINESS Nintendo: The Console Wars...