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...related products have sold there). In the U.S., it rolled out last fall as a Saturday-morning 'toon on Kids' WB!, where it soon ranked No. 1 in its time slot. In March the multimedia merchandising was launched: out came video games for Sony PlayStation and Nintendo Game Boy and action figures from Mattel. Also, beginning in that same month, came the trading cards--dribbled out just slowly enough to create scarcity. Interest, however, is anything but scarce: the Yu-Gi-Oh! website logs 1.2 million hits...
DROP TILL THEY SHOP Sony just cut the price of its popular PlayStation 2 game console from $299 to $199. Microsoft quickly followed suit, lest its struggling Xbox system get dusted by the industry leader. Nintendo, which released its GameCube at $199, says it's standing pat, at least...
...when the kid wizards, Palom and Porom, turned themselves to stone to save their comrades in Squaresoft’s Final Fantasy II for Super Nintendo. The characters were represented by icons 16 pixels wide, with a special icon for every possible combination of poisoned, miniaturized, or turned into a frog. (In this game, turning your opponent into a poisoned, miniaturized frog was a major tactical coup.) Dialogue, like the martyrs’ fateful incantation, “Stone!”, appeared in poorly translated English in little blue text boxes...
Even if you don’t have Nintendo blisters, the latest Final Fantasy installment cannot fail to impress you. Final Fantasy 10 is the first one for Playstation 2, and the animation astounds. Walking on water set afire by sunset, a barefooted summoner performs the rites of an imagined planet, freeing the souls of the dead in nimbuses of colored light. Soldiers wading knee-high into battle are obliterated by a radial shockwave, leaving dashes of black dust on the ignited air. (Animation can be dark: to Japanese artists, this is a news flash from Planet Obvious.) The landscapes...
...continuing appeal of video and computer games, a growing number of consumers are returning to a low-tech, nostalgic pleasure: board games. From 1999 to 2000, sales jumped 23%, as such games as Monopoly, Clue and Cranium found a new audience in adults and frenzied families eager for a Nintendo-free way to socialize. Toy giant Hasbro has been running an ad campaign that plays on just this theme, urging loved ones to gather weekly for "family game nights...