Word: nintendo
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...help promote Nintendo's Perfect Dark game, released last year, he again looked to the numbers. High school and college-age males, the game enthusiasts Nintendo sought, had three top priorities: sex, entertainment and finding a job. Tobaccowala tapped into No. 3 by creating a tantalizing want ad for a job at Datadyne, a fictitious company, and then placing the ad on monster.com and other job sites. Because the ad was done in a tongue-in-cheek manner, no one objected, says Tobaccowala. Job seekers were led to a website dedicated to the game. The ploy, he says, created early...
...With the X-box games console, Microsoft has entered an arena of giants like Sony and Nintendo who will not lie down and die; Redmond may well get its butt kicked here. Back in the software division, the only attempts to squish competitors are through ineffectual press releases. Heck, they're even using open source software these days...
Researchers at Berkeley's robotics lab are also excited about what they call "Nintendo" surgery. This involves presenting surgeons with simulations of rare abnormalities. "Simulators give you a way to make things go wrong," says Jeff Ustin, a trained surgeon now studying electrical engineering at Berkeley. Further out on the edge is a research project at Yale that is looking at performing surgery in a virtual environment and storing it for future automated use. A team of medical technicians would pop the patient into a surgical machine, something like slotting in a piece of toast, taking him out when...
...that other great mystery of postmodern life--why kids are so mesmerized by video games--I arranged a little experiment. First I finagled four of the new Game Boy Advance handhelds ($100 successors to Game Boy Color with a larger screen, faster processor and better colors and sound) that Nintendo will release in the U.S. on June 11. Next I ordered a bunch of new games designed for the Advance. Then I loaded my backpack full of goodies and set out to meet the kids...
...however, manage to tempt them with Activision's Pinobee, in which kids play a flight-challenged bumblebee that frolics through a pretty forest collecting flowers, meeting fairies and dodging funny-looking bad guys. "I'm good at this!" yelled Lucas. The seven-year-olds were less impressed with Nintendo's racer, F-Zero. "This game is impossible," said Jonathan in disgust...