Word: nintendo
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...answer may lie in the origins of the phenomenon. Despite the publicity generated by the trading cards, the heart of Pokemon is a handheld game. Start by picking up a palm-size Nintendo Game Boy, insert the proper cartridge and switch it on. Soon, a creature with a lightning-bolt tail bounces through an animated sequence, pops a cute grin and yelps, "Pikachu!" You have met the most popular of the Pokemon, a creature--part cherub and part thunder god--that is the most famous mouse since Mickey and Mighty...
...Sugimori, who would eventually draw all the Pokemon), Tajiri began a magazine called GameFreak in 1982 to publicize tips and cheat codes of their favorite games. "Our conclusion was," he says, "there weren't too many good-quality games, so let's make our own." He took apart a Nintendo system to figure out how to make the games himself. Then, in 1991, he discovered Nintendo's Game Boy and its prize feature: a cable that could link any two Game Boys together. "I imagined an insect moving back and forth across the cable. That's what inspired me." Tajiri...
Tajiri signed a contract with Nintendo, which was impressed enough by his previous attempts at game programming to want to develop his latest idea. But he couldn't quite explain the concept to Nintendo, and the company couldn't understand it fully. "At first Pokemon was just an idea, and nothing happened," says Shigeru Miyamoto, the genius behind Nintendo's previous best seller, Super Mario Brothers. Miyamoto became Tajiri's mentor and counseled the younger man as he toiled on what would eventually be Pokemon. (Tajiri would pay ambivalent tribute to Miyamoto, giving the name Shigeru--Gary...
...relaxes with his Nintendo 64 and by watching WWF's "Monday Night Raw" with his roommates, who include tailback Chris Menick '00 and linebacker Jeff Svicarovich '00. Wilford is quick to point out that his schedule is not extraordinarily stressful by any means...
...TRADE YOU Last week a group of parents sued video-game maker Nintendo Co. and others, claiming that the popular Pokemon cards promote illegal gambling. Some kids have become obsessed with trading the cards, which contain images of monsters with names such as Wartortle and Blastoise. The suit states that Nintendo issues relatively few "premium" cards, thus forcing kids to buy many packets in hopes of securing them. Rare cards have sold for $50, and fights have broken out over them. Nintendo has declined to comment on the case...