Word: nintendos
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Dates: during 2000-2009
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...panels used in smaller, cheaper TVs and in laptops. Rather than engage them in a murderous price war, Sharp concentrates almost exclusively on ever larger TVs or on small, high-quality panels found in cell phones, car navigation systems and handheld game players like Sony's PSP and Nintendo's DS. That tactic has enabled Sharp to withstand the margin pressure that's ravaging its rivals. Sharp's small-panel market, says Lehman Bros. analyst Yuki Sugi, is particularly lucrative, since its clients tend to place long-term orders for highly specialized, high-margin goods. Similarly, Sharp has profited richly...
...gizmo guys want most is the PSP, a Sony update of Nintendo's classic Game...
...seems incredible to you that, a year from now, there could an Xbox 360 in your living room--or a PlayStation3 or a Nintendo whatever-they're-calling-it--and that you could be using it to videoconference with your brand-new gamer buddies while grooving on a Mahler symphony, think of all those iPod owners who, five years ago, didn't know what an MP3 was. Jaded as we are, the future can still surprise us. It might just be both nerdier--and cooler--than anybody expected...
...ready for all-out war. Microsoft may beat Sony and Nintendo to market with Xbox 360, but the two Japanese competitors will unveil their own updated game players this week...
Despite being outspent and outmarketed during the last round of game-box wars, Nintendo has defied predictions that it would exit the TV-top gaming business. The company, whose GameCube is running third in market share, plans to launch a new machine (code-named Revolution) next spring. It may have voice-recognition, wi-fi and touch-screen controls similar to the technology in its newest handheld, the DS. Satoru Iwata, Nintendo's president, has criticized the ballooning money spent on game and console development. Unfortunately, it's a bit late for that. --By Jim Frederick/Tokyo