Word: nintendos
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...Survey young, urban Chinese today, and you will find them drinking Starbucks, wearing Nikes and blogging obsessively. But you will detect little interest in demanding voting rights, let alone overthrowing the country's communist rulers. "On their wish list," says Hong Huang, a publisher of several lifestyle magazines, "a Nintendo Wii comes way ahead of democracy...
...worried that boys have lost the chance to play and to explore," Anderson told me. Our society takes a dim view of idle time and casts a skeptical eye on free play--play driven by a boy's curiosity rather than the league schedule or the folks at Nintendo. But listen to Anderson as she lists the virtues of letting boys run themselves occasionally...
Sony and Microsoft have always been stiff competitors. What's Nintendo's game plan for dealing with this? -Daniel Wang, BeijingI always get asked that question, but the fact of the matter is that we don't really view them as competition. The biggest challenges are keeping games relevant to society and trying to expand the way people can enjoy them. That is why this time we have chosen a very different path from those two companies. It is not about competition, it is about making fun and entertaining experiences that everyone can enjoy...
What did you aspire to as a child, or as a young adult? -Casey Jamieson, Huntington, VermontWhen I first entered Nintendo they weren't even making video games, I joined [the company] thinking that I was going to do product planning. Shortly after, Space Invaders came out and I thought that might be something I might want to do. Actually, when I was younger I wanted to be a puppeteer...
...High-Definition adoption becomes mainstream over the next few years, how does Nintendo plan to compete in this new market? -Wes Schiel, Atlanta, GeorgiaClearly people are adopting HD and I think over time that will be something we will start to look at. We felt that with this generation, what was far more important was making a hardware system that was approachable-something people could look at and say, 'I want this in my home. It is small, quiet and intuitive and I know how to use it.' As HD adoption rates increase, it is likely that we may start...