Word: nintendos
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...BUSINESS Nintendo: The Console Wars...
...BUSINESS Nintendo: The Console Wars...
...BUSINESS Nintendo: The Console Wars...
Educated as an electrical engineer, Kutaragi joined Sony in 1975 and helped develop several cutting-edge products: a liquid-crystal-display projector, a sophisticated sound-processing chip, an early digital camera. And when a joint venture with Nintendo to build a home-video-game console broke down in 1990, Kutaragi demonstrated vision and management expertise. Rather than concede the business to Nintendo, he formed a team within Sony to build a better system, pressing ahead against internal opposition. PlayStation, released in late 1994, vaulted over Nintendo's Super NES to become the world's top home-gaming platform...
...goons. He would sneak off to his apartment to play Mario Kart while still on the clock. "Technically, I guess I was getting paid to play video games," says Johnson, 33. "But I don't feel as guilty now." That's because for him and some 80 full-time Nintendo product testers, Donkey Kong pays the rent. Testers check games for flaws in design and play before submitting written evaluations to the product-development division, where many ambitious testers eventually land. Others become engineers or marketers. Perks include travel to video-game conventions and contests, but testers can expect...