Word: ninths
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...looked at nine regions of the brain that control such functions as attraction, long- and short-term memory and understanding. One counterintuitive result: commercials generated more activity in eight of those nine cortical regions than the programs did, indicating that ads do register with viewers. But programming dominated the ninth area, which controls absorption - indeed, viewers were so absorbed by the programs that the other areas were nearly dormant. More predictably, the study also found that ads work best when their content is in harmony with the programs they're interrupting. An ad for the alcopop WKD, for instance, registered...
...Class of '01 and the No. 5 ranked tennis player in the world, lost 7-6 (7), 6-0, 6-7 (9), 6-4 to No. 1 Roger Federer in the quarterfinals of the U.S. Open tonight. Federer has won eight Grand Slam titles and is seeking his ninth. A victory would have been Blake's first in a Grand Slam quarterfinals match. (THC/AP...
Ghosh says that all Baghdad's residents are experiencing "Life in Hell." Iraq isn't exactly paradise, but perhaps Ghosh should have spent time in other places, say, Darfur, the Ninth Ward of New Orleans--or Iraq when it was still under Saddam Hussein's rule. William West Fairborn, Ohio...
...Over in the Lower Ninth Ward, one of the hardest-hit African-American neighborhoods, landlord Donald Thomas has much the same hope. A paper mask over his mouth, Thomas is using a crowbar to pull nails from the frame of the house he grew up in and now rents out. Unemployed since Katrina flooded the Hyatt and took his job as a banquet captain, he is spending his time renovating. The city is in dire need of rental housing like his, since Katrina destroyed some 43,000 units, including 5,000 public housing apartments. Standing in the doorway...
...staging ground, the researchers chose nearby Lucas County, a largely urban county in Ohio that contains Toledo. Using school records, they assembled a finely calibrated random sample of 1,316 boys and girls drawn from the seventh, ninth and 11th grades. Finding their subjects was one thing; getting the kids to talk openly was another. A certain amount of tact would be essential. "It's sort of creepy to be talking to a woman interviewer about your sex life," admits Giordano, who is 58. Each interview was started by one of Giordano's staff, who after a few minutes would...