Word: nipponization
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Died. Joseph Ehrenreich, 65, promotion-wise president of Ehrenreich Photo-Optical Industries, Inc., whose 1954 trade agreement with the Japanese firm of Nippon Kogaku established Ehrenreich as the sole U.S. importer of 35-mm. Nikon cameras (now $43 million in U.S. sales) and helped open the American market to Japanese optical and scientific equipment; of an apparent heart attack; in Los Angeles...
...companies, and trading houses that import everything from American cars to golf clubs. Last year the company earned $26 million on revenues of $330 million. Osano is also the biggest private shareholder in Japan Air Lines, the state-operated flag carrier, and a major investor in All Nippon Airways, the domestic carrier...
Japanese officials are sure that All Nippon's choice will be gratefully received by the U.S. and British governments. At the Hawaii summit in August, President Nixon prodded Prime Minister Kakuei Tanaka to have Japan buy more American goods, including aircraft, to help reduce the U.S. trade deficit. Half a dozen of Japan's newspapers, including Tokyo's large Yomiuri Shimbun, carried reports that Nixon feels a special responsibility to keep Lockheed viable, and that he put in a good word with Tanaka specifically for TriStar. In September Britain's Prime Minister Edward Heath, also worried...
...Wish. To accomplish that, according to reports in the Japanese press, Tanaka would offer to grant All Nippon one of its long-cherished wishes: overseas routes within Asia. Officials of major Japanese trading houses, who represented the three competing U.S. companies in the negotiations, say that Lockheed was definitely given special consideration by the Japanese. Of All Nippon's decision to buy TriStar, Toru Fukinishi, deputy general manager of the country's international carrier, Japan Air Lines, said: "I was somewhat amazed at this choice." JAL itself last week bought four short-range versions of Boeing...
Though All Nippon and Lockheed vigorously deny that any political pressure was applied, the deal was indeed remarkable. All Nippon's officials say that the key factor in ordering the TriStar was the relative quiet of its engines; yet in noise tests in Osaka and Tokyo, the L-1011 did no better than the McDonnell Douglas DC-10. Moreover, an industry-wide comparison study in the U.S. shows that TriStar's Rolls-Royce engines have had to be removed for maintenance at a rate about three times that of the DC-10's General Electric engines. Early...