Word: nipponized
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...personal-computer sales have been dominated by Apple, Tandy's Radio Shack and Commodore. Those three cornpanies together have 75% of the market. But competition is growing. In addition to IBM, Japan's Nippon Electric, Hitachi and Fujitsu are all preparing to begin selling personal computers...
...Germany's Schloemann-Siemag AG. The scuttled portion of the project includes plans for a $650 million cold-rolling mill, to have been built jointly by Schloemann-Siemag and three other West German firms, a $425 million contract with Mitsubishi Heavy Industries, and a $140 million project for Nippon Steel...
...pioneers of the small computer business will also soon face stiff competition from the Japanese, who will begin landing their first machines in the U.S. this spring. Commodore Founder Jack Tramiel warned a group of executives recently: "Gentlemen, the Japanese are coming." Representatives of Hitachi, Toshiba, Mitsubishi and NEC (Nippon Electric) have all paid calls on U.S. retailers to find out what products Americans want and how much they are prepared to pay. The Japanese are expected to enter the market with state-of-the-art machines that will be cheaper than competing American products. The first arrival is likely...
...undergoing sea trials. Other sailing cargo ships are also being designed or built in Great Britain, Belgium and California. The new move down to the seas in sailing ships has been stimulated by the high cost of oil. Although the Shin Aitoku Maru cost its backers, Shipbuilder Nippon Kokan (N.K.K.) and the Japan Marine Machinery Development Association, some 15% more to construct than a conventional tanker, it will use 50% less fuel than a regular cargo ship...
...keep their industry forging ahead, Japanese semiconductor firms are investing heavily. Large and financially solid companies like Nippon Electric and Toshiba are already either taking over existing U.S. semiconductor firms or else setting up plants in the heart of the industry in Santa Clara County's "silicon valley," southeast of San Francisco. Japan's ten largest chip makers plan in 1980 to spend $610 million, vs. $476 million last year, to boost production. While American firms have shipped much of their semiconductor production to countries where labor is inexpensive and work can be done by hand, the Japanese...