Word: nirvanas
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Dates: during 1970-1979
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...package as the product. Both points converge in Karma Cola: Marketing the Mystic East, where, from millenniums before Marshall McLuhan and Ernest Dichter, the pitch has been that the substance is the illusion. And vice versa: not long ago, an Indian airline promoted a package tour with the slogan NIRVANA...
...Nirvana...
...then in a vision from above, I learned of Pinocchio's. It stood on the horizon, that nectareous nirvana of 'za, and it cloned into Pinocchio's Two. I said, "Nuke Tommy's Lunch; nuke Elsie's; and most of all, nuke the Rendevous. No more swill from our Eliot House grill...
...until it has learned all the lessons of the earth. Then it becomes a Buddha, a pure spark of compassion, love, and joy. The cycle of reincarnation completed, the Buddha is free to return to the universal energy source--God, or the Void-- to enjoy the eternal bliss of Nirvana...
Tibetan Buddhists feel that throughout history many souls who approach Nirvana decide to return to earth to help others in times of need. A person who turns down Nirvana to help others is called a Bodhisattva. To Tibetans. His Holiness the Dalai Lama is just such a Bodhisattva. Tibetans consider him a "living Buddha," the fourteenth consecutive incarnation of Avalokita, "spirit of infinite compassion...