Word: nisenholtz
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...Martin Nisenholtz has run the electronic and digital operations of The New York Times since 1995. He probably saw problems that the newspaper industry faced when they were still far off. Fourteen years ago, he was dealing with the internet in a period when consumer access to broadband did not exist. Whatever Nisenholtz shared with the people who run The New York Times will probably never see the light of day. It is very probable that if he warned about the possible disruption that the print business might face that the warning was ignored. (Read: "How to Save Your Newspaper...
...Nonetheless, in an interview last month, Martin Nisenholtz, who oversees the far-flung digital operations of the New York Times, said the Kindle has been a "surprisingly successful" platform for his newspaper. "There's not a lot of evidence right now that people view the PC as the device they want to read on," he said. "And that's interesting because the PC is a general-interest device - we had hoped to see a little bit more of an uptake on that. On the other hand, we've seen a tremendous amount of uptake on the Kindle. It just works...
...Nisenholtz says the Times is the top-selling periodical on at the Kindle Store, though a non-disclosure agreement with Amazon prevents him from quantifying that statement. "We continue to see an explosion of form factors," he added. "But I don't see anything right now that is bursting through like the iPhone did or the Kindle can potentially do going forward." (The Times' iPhone app has been downloaded more than a million times, he said.) (See the top 10 iPhone applications...
...didn’t pick up on something...it didn’t go anywhere,” she said. “You don’t have to wait for professionals to have space in their newspapers or even on their Web sites.” Martin Nisenholtz, senior vice president of digital operations for The New York Times Company, lauded the non-stop nature of modern news. “We have the bones now and the infrastructure to report about and edit the news continuously,” he said. A student at the Kennedy School...
...think the market is huge," says Martin Nisenholtz, an advertising executive at Ogilvy & Mather who has drawn up a set of guidelines for marketing to the Net. (Rule No. 1: Intrusive E-mail is unwelcome.) He insists there's a place for advertising on the network. It's O.K. to post an ad for a used computer, for example, in a newsgroup called comp.system.mac.wanted, or to sell flowers in a corner of the Net marked florist.com. Global Network Navigator, one of the first Internet publishers to include advertising in its offerings, now has 45 online clients, including Lonely Planet Publications...