Word: nisenholtz
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Dates: during 2001-2001
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...favorite of online retailers like X10.com which uses them to sell electronic gadgetry. They were the talk of a recent online-advertising forum in New York City. "I think they're terrible," said Richard Hopple, CEO of the online-ad company Unicast. New York Times Digital CEO Martin Nisenholtz said, "I'm sure people feel that these ads are very intrusive." So why not cease and desist? Because, says Jupiter Media Metrix analyst Marissa Gluck, with the online market so dismal, "advertisers and publishers are desperate to find something that works...