Word: nishitani
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...calls Blu-ray. Sony quickly enlisted Matsushita, Philips and Pioneer, among others, as allies in its cause. All was going well in this spirit of selfless cooperation, Sony claims, until Toshiba decided to ruin the party. "We have had many, many meetings with Toshiba," says project director Kiyoshi Nishitani. But when it came to explaining the benefits of joining the alliance, he adds with a shake of his head, "we could not get them to understand...
...back to the VHS-vs.-Betamax standards showdown at the dawn of the VCR era, the industry has splintered into two warring camps over how best to implement blue-laser technology. Spearheading one group is Sony, which promotes a technology it calls Blu-ray. Sony senior vice president Kiyoshi Nishitani, a battle-tested engineer who heads up the Blu-ray initiative, says his company began work on the new technology four years ago and quickly enlisted Matsushita (best known for its Panasonic brand), Philips and Pioneer, among others, as allies in its cause. All was going well, he claims, until...
...Pforzheimer House, William Edwards, April A. Larson and Ari Nishitani; in Quincy House, Emily C. Bianchi, Lucia R. Henderson, Darryl C. Li, Richard Parr, Christopher P. Thornton and Andrew M. Wolfe; in Winthrop House, Kelly E. Edwards...
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