Word: nissan
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Dates: during 1980-1989
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...Nissan introduced an NX-21 model, which it calls the car for the "1990s and the beginning of the 21st century." The sleek sedan has a ceramic gas-turbine engine that is controlled by optical fibers rather than wiring. Nissan's Research Vehicle II, whose wheels, windshield and windows are all made of plastic, runs on methanol fuel that is stored in a plastic tank. The car's automatic cruise control measures the distance to the vehicle in front by radar and microwave, warns the driver if the car gets too close and decelerates if the person fails...
...With Nissan's voice system, the driver can tell the car to go faster, slower, turn on the lights or radio or adjust the seat and mirrors. The car will respond to as many as 26 commands preregistered, in any language, on its voice recognizer...
...models, including the SV-3, its first sports car since the 2000 GT in 1967. The company's FX1 car has glassed-in roof pillars and windshield wipers hidden under a sliding shutter. The doors tilt and glide out. It also has a voice-command system similar to Nissan's. At low speeds, half the engine shuts down to conserve fuel. Toyota was also showing off the TAC3, a sporty, four-wheel-drive car in which the driver sits in the middle, with passengers behind...
...they can compete effectively against attractively priced, high-quality imports. Japanese cars, in particular, cost on average about $2,000 less to build than American autos and now claim 21.5% of the U.S. market, against 6.6% in 1973. Only so-called voluntary restraints have kept reading Japanese firms like Nissan and Toyota from capturing a far larger share of the American business...
...careful and scientific in their selections. Ford polled 600 consumers in shopping malls to help choose Tempo and Topaz to evoke the right image for its new compact models. The company rejected nominees like Coventry, Serval and Majestic. NameLab, a San Francisco firm, employed a computer to help christen Nissan's new Sentra. The coined word derives from sentry, which implies protection, and central, which suggests moderation...