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Word: nissan (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...Japanese car companies so far have been resisting all government pressure to hold down exports to the U.S. But Katsuji Kawamata, chairman of Nissan Motor Co., maker of Datsuns, hinted that they might accept some compromise in order to head off even tougher U.S. action. Said he: "We cannot continue to act as if we couldn't care less what is happening over there...

Author: /time Magazine | Title: How Japan Does It | 3/30/1981 | See Source »

...rush to use the chips has propelled the nation's automakers into headlong competition to come up with new applications. When Toyota last year introduced the world's first chip-operated voice synthesizer to warn drivers of low fuel and fluid levels in their cars, Nissan Motor hustled out its competing versions within weeks...

Author: /time Magazine | Title: How Japan Does It | 3/30/1981 | See Source »

...life at the plant stresses the virtues of self-discipline and diligence. They seem to embody the Datsun slogan: "We are driven." At many firms, work begins with a chorus or two of the company song so that employees can get in the properly productive frame of mind. At Nissan Motor, every shift begins with a warm-up period of calisthenics on the shop floor...

Author: /time Magazine | Title: How Japan Does It | 3/30/1981 | See Source »

...agree on a unified approach for battling the Japanese. In November, auto-industry representatives from France, Italy, Sweden, West Germany and Britain went to Tokyo to plead for export restraints. But at exactly the same time, Volkswagen Chairman Toni Schmücker was busy arranging an important deal with Nissan, maker of Datsuns, that could eventually lead to the production of up to 200,000 Volkswagens in Japan. Said one Volkswagen official: "I think there's an American saying for it: 'If you can't beat 'em, join...

Author: /time Magazine | Title: Slippery Roads | 1/12/1981 | See Source »

...turn out technologically superior cars, and many admit to some nervousness now that the American firms are becoming serious about producing small cars. In fact, no one will be watching the market performance of Detroit's new cars closer than automen in the executive suites of Toyota, Nissan and Honda...

Author: /time Magazine | Title: Business: An Industrial Nirvana | 9/8/1980 | See Source »

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