Word: nissan
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Dates: during 1980-1989
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...work and ways to improve the product. The rewards for usable ideas are mostly psychological. Unlike General Motors' high-paying suggestion program, which offers employees up to $10,000 for useful innovations, a Japanese firm's award of $600 for a patentable idea is considered generous. At Nissan, maker of Datsun, an original proposal is usually rewarded with a ballpoint pen or a company button. From the president on down, nobody is too proud to wear the nondescript gray company smock or a lapel pin with the corporate emblem...
...replied that American consumers wanted big ones. The President firmly ruled out restrictions on Japanese imports, saying that controls would force consumers to buy the inefficient gas guzzlers they do not want. Both Carter and industry officials would like the Japanese to construct assembly plants here, and last week Nissan Motor, which makes the Datsun, announced plans for a new $300 million truck plant to be built in either the Great Lakes region or the Southeastern U.S. Honda will begin construction of an auto plant by the end of 1980 next door to its Marysville, Ohio, motorcycle facility...
...automakers and auto workers also noted that Honda's decision is only a small, first step by the auto division of Japan, Inc. For now, two bigger producers, Toyota and Nissan (which makes the Datsun), report that they are studying the possibility of opening U.S. plants. They have said that often before. Complained Douglas Fraser, president of the United Auto Workers: "Promises, promises, promises, but no action. Our efforts at diplomacy are over. Now is the time to take off our gloves. They must limit exports or build over here." Echoed Henry Ford II, chairman of Ford Motor...
...some time, Honda's chiefs have been considering a U.S. plant. Unlike Toyota and Nissan, Honda has stretched its existing production capacity to the limit. Hence expansion makes sense, whether in Japan or overseas. Also, Honda sends 42.9% of its output to the U.S.; Toyota sends 44.6% and Nissan 43.9%. Honda has much to lose if the U.S., which imposes a rather modest 3% tariff on imported cars, raises higher barriers or otherwise seeks to restrain imports, as Britain, France and Italy have done over the past several years. Admits Kawashima: "I would be less than candid...