Word: nissan
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Dates: during 1980-1989
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...campaign is called "Operation Be Stingy," and one of its slogans -- "I'll do it, you'll do it, and everybody will do it" -- is to be taken seriously indeed. Tokyo's Nissan Motor, in an effort to keep the prices of its exported autos low as the value of the yen rises against the U.S. dollar, has launched a major drive to cut costs...
Some 2,300 middle managers have "volunteered" to take a 5% pay cut. Last month the company even traded five tons of old documents to recyclers for 330 rolls of toilet paper. Nissan refuses to reveal the goal of its drive, but Tokyo's English-language Asahi Evening News reports the company aims to save $1.3 billion annually...
...latest book attempts to dissect the double whammy suffered by the U.S. auto industry at the hands of OPEC and Japanese automakers. Much of Halberstam's rambling 752-page work is devoted to a dramatic recapitulation of the dynastic and bureaucratic maneuvering at two firms, Ford of Detroit and Nissan of Tokyo, before and during the great U.S. auto crisis of the late '70s. But the moral that Halberstam, 52, draws from his story is intended to have wider significance. As a result of the failings of U.S. industry, he says, "life for most Americans (is) bound to become leaner...
...role as Defense Secretary during the Viet Nam War) overrode the hands-on thinking that had propelled the automakers to greatness. Partly as a result, obliviousness to the implications of the oil crisis reigned, and even minimal maintenance of Detroit's sometimes ramshackle assembly lines was squeezed. Meanwhile, Nissan, with its original ungainly Datsun, and other Japanese companies won over American customers by tinkering constantly to produce better cars, backed by better service, at lower prices...
Honda's rivals are only beginning to catch up. Nissan began building autos last year in Smyrna, Tenn., and Toyota is constructing a plant in Georgetown, Ky., that will start assembling vehicles in 1988. But Honda is not standing still either. The automaker began building engines at a separate plant near Marysville in July 1985. It is now gearing up a second Marysville assembly line that will increase the factory's U.S. production to 360,000 cars annually...