Word: nissan
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Dates: during 1980-1989
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...marked up its price tags by an average of 7% since the beginning of the year. A Toyota Cressida now costs $17,480, up 11.4% from $15,690. In the same period, the price of a Honda Accord LX has increased by 17%, to $12,469. Last week Nissan Motor U.S.A. announced price hikes of about 3% on some of its 1986 cars and trucks...
Malacanang Palace, the former presidential residence, continued to yield evidence of Marcos' ostentatious ways. No fewer than 15 limousines, five standard Mercedes-Benz cars, a BMW, a Datsun and a Nissan still sit in the mansion's garage, as does the plush personal bus that Imelda used for political outings. Its appointments include 14 armchairs, two beds, a kitchen and bath. Parked nearby is the hospital-on-wheels that accompanied Marcos on his campaign stops earlier this year, its dialysis machine and operating table pointed reminders of the former President's frail health...
...names were at the Houston Auto Show: General Motors, Ford, Chrysler, Volkswagen, Toyota and Nissan. But the name that attracted the most attention was a new one: Hyundai (rhymes with Sunday). Hyundai is the first South Korean company to export cars to the U.S. At the Houston show and at the National Automobile Dealers Association convention in New Orleans, Hyundai last week unveiled its new Excel, a front-wheel-drive subcompact with an enticing base price of $4,995. The company is launching Excel with a $25 million advertising campaign and confidently predicts that it will sell 100,000 vehicles...
...Excel is certain to intensify competition among makers of small cars. The rivals include Ford's Escort (base price: $6,052), Chrysler's Omni and Horizon ($6,209), the Toyota Tercel ($5,598), the Nissan Sentra ($5,649) and the Honda Civic ($5,649). Admits one Detroit executive: "The Excel will be a formidable competitor for everybody in the low end of the market...
Toyota, Japan's leading auto producer, is the fourth Japanese carmaker to begin building some of its autos in the U.S. Honda paved the way in November 1982, when it opened a plant in Marysville, Ohio. Nissan started manufacturing cars in Smyrna, Tenn., this year, and Mazda is scheduled to open a plant in Flat Rock, Mich., in 1987. By 1989 Japanese companies are expected to be producing some 1 million cars a year in the U.S. The four American carmakers will turn out 7.9 million autos this year...