Word: nissan
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Dates: during 1980-1989
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...crowded U.S. market is increasingly unforgiving to any automaker, foreign or domestic, that loses its way. After a fast start, sales of the South Korean-made Hyundai Excel have plunged. While Nissan has performed well in 1989 on the strength of higher-priced models like the Maxima, it suffered from poor sales between 1985 and 1988 because of weak marketing and a stodgy product line. Says Laurel Cutler, Chrysler's vice president of consumer affairs: "There's no market for products that everybody likes just a little. Anything that's boring is vulnerable. I would say that the midsize market...
...complied since 1983 with California's pollution laws, which are the strictest in the U.S. and will become even tighter in the 1990s, when they are to serve as models for the rest of the country. Such 1989 cars as the South Korean-built Pontiac LeMans and Japan's Nissan Maxima emit less than 0.2 gram of nitrogen oxide per mile. At the same time, Chrysler sells its California dealers a $100 pump that helps cars meet restrictions by recirculating exhaust through the engine and catalytic converter to reduce toxic emissions...
Japanese researchers are pursuing more than 100 new applications for fuzzy logic. Nissan has patented fuzzy auto transmission and antiskid braking , systems. Yamaichi Securities has introduced a fuzzy stock-market investment program for signaling shifts in market sentiment. Canon is working on a fuzzy auto-focus camera. Matsushita has delivered a fuzzy automobile-traffic controller, and is about to unveil a fuzzy shower system that adjusts to changes in water temperature to prevent morning scaldings. And in the strongest endorsement of the technology to date, the Ministry of International Trade and Industry opened the Laboratory for International Fuzzy Engineering Research...
...friend Ron, Wilt Chamberlain and Zina Garrison's family were the only Black people I saw in the stands.) Ticket prices are out of control. Most tickets aren't even for sale. Unless you know Mr. Tepper (like my friend's dad did) or Mr. Trump or Revlon or Nissan or Unisys, you can stay home and listen to Mary Carillo yammer...
Since the downturn began, Japanese manufacturers have made even greater inroads than in healthy times. Honda, Toyota, Nissan and Mazda posted higher sales and gains in U.S. market share in the first half of 1989, largely at the expense of European imports, Chrysler and GM. Of the Big Three, only Ford managed to raise its market share, because its sales slump has been smaller than that of its rivals...