Word: nissan
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Dates: during 2000-2009
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Emerging from the driver's seat of a new Nissan GT-R at the Tokyo Motor Show last fall, CEO Carlos Ghosn flashed a wry grin and a custom-made Louis Vuitton suit. Ghosn's sharp look--a departure from his usual boardroom standard issue--suggested a calculated step up for Japan's No. 3 automaker. The GT-R--part luxury vehicle, part sports car--is Nissan's bid to compete head on with Ferrari and Porsche. For a company that has built its brand on the 3.6 million reliable midrange vehicles it produces every year, that is no small...
...Automaker Renault-Nissan will manufacture the cars and Better Place, a California start-up founded by former SAP executive Shai Agassi, will build the infrastructure, which may eventually consist of 500,000 charging points and up to 200 battery-exchange stations. A pilot involving a few dozen cars will start later this year in Tel Aviv. A few hundred vehicles are expected to be on the road by 2009, with production scaled to the mass market by 2011. On Jan. 13, Israel slashed the tax rate on cars powered by electricity to 10% in order to encourage consumers...
...lives in the United States, wrote as part of the World Economic Forum's Young Global Leaders forum. Peres was impressed and encouraged Agassi to pursue the project as a stand-alone business, helping to introduce the software-industry executive to auto executives, including Carlos Ghosn, CEO of Renault-Nissan. The Japanese-French auto alliance has separately said that it will manufacture a hybrid by 2010 and an all-electric...
...practice, that means consumers will buy cars from Renault-Nissan, then subscribe to a Better Place service that includes use of a battery and electricity from charging stations. The business model, Agassi says, is similar to how a mobile phone company sells airtime. Agassi figures that if he adds electrical outlets to at least 500,000 of Israel's three to four million parking spots, people will feel like they can charge their cars whenever they need to. Since most people seldom drive more than 100 miles at a time, wiring workplaces and public spaces like shopping malls should keep...
...course, the world doesn't completely change over night. Many of the classic reasons companies set up shop in far-flung locales, like gaining a foothold in a new market, are still in the mix. Nissan, for instance, is among the carmakers now building a plant in Russia, a country flush with money from the skyrocketing price of oil. In 2003, Nissan sold 8,000 cars in Russia, a number that jumped to 24,000 in 2004, and to 50,000 in 2005. "We started thinking, if this isn't a fluke, we need to think about localization," says Dominique...