Word: nissan
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Dates: during 2000-2009
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...Nissan, for example, is pedal-to-the-metal with pure electric cars, having skipped fuel-cell technology altogether. It considers "interim hybrid technology," like Toyota's successful Prius, a mere passing phase. "The market-share winner will be the one that offers affordable, mass-market, zero-emission vehicles with a zero payback period for premium technologies," says Mark Perry, director of the product planning and strategy group for Nissan North America...
...automaker's first electric, the Nissan Leaf, was launched last month and is touted as the world's first affordable ZE. No price has been announced (the Leaf is still 14 months away from being available), but it's estimated to come in under $30,000. It seats five adults, goes 100 miles on a charge with V6 performance, offers advanced electronics and will reach 90 m.p.h. Nissan says it will produce 50,000 electric cars globally by 2010, and it's scaling up plants. At full capacity, its Tennessee plant will produce 150,000 ZE vehicles...
...contrast to Nissan, Honda has passed up pure electrics, preferring instead to bank on lower-cost hybrids (Civic and Insight) and hydrogen fuel cells. Ellis, however, claims no distinction should be made between "FCs" and electrics, since a fuel-cell car is basically an electric car powered by hydrogen-created electricity...
...customers are ripe for the next big thing, says Nickerson, noting research shows that a high percentage of Prius owners are likely to consider pure electrics or hybrid plug-ins. "Prius owners are people very comfortable trying new technologies because of their positive experience with Prius," she says. (Read "Nissan's New Leaf: An Electric Car and Charging Stations...
...Buick Enclave and LaCrosse - the numbers might work if you drive fewer than 15,000 miles a year, want to keep a warrantied vehicle for only a few years and don't have lots of cash (say, 20%) for a decent down payment. One example: a Nissan Sentra priced at $20,000 will cost a buyer who puts nothing down about $420 a month with a 60-month loan. Leasing? About $210 a month over 39 months...