Word: nissan
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...NISSAN | ROGUE...
TINY CARS Sales of fuel-efficient models like the Honda Fit, Toyota Yaris and Nissan Versa rose more than 40% over '05, in step (for a while) with gas prices...
Ghosn, of course, thinks Nissan isn't anywhere near hitting its speed limit. Those slumping quality scores may have slowed sales, for instance, but the problems are being addressed. Nissan has streamlined the way it deals with quality issues, creating teams to focus on specific complaints, like squeaks and rattles or wind noise, and nip them in the planning stage or on the assembly line. The Armada and Titan are scoring better in Consumer Reports surveys. "We're putting in the resources," Ghosn says. "It takes time, but we're working on it." He's also promising to smooth...
Under CEO Ghosn, above, Nissan played it safe with the 2007 Altima, left, a fairly conservative redesign of the popular sedan. Versa, a hatchback launched in July, is flying off lots. Nissan focused on interior roominess and cargo space for this small car and seems to have...
...Nissan entered a new segment with the Titan full-size pickup truck, top, and went for coolness with the Quest minivan. Both models have sold poorly this year and dinged Nissan's reputation for quality and stylish design