Word: nissan
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...morality have been curtailed somewhat, and Khomeini has personally forbidden arbitrary searches of private homes. Even so, these watchdogs have considerable power. On one recent evening on the promenade at Bandar Anzali, a popular weekend getaway for Tehranis, five guards, three of them veiled women, drove in a Nissan van through the strolling crowds. A woman was stopped and told to roll down her three-quarter-length sleeves. Another was admonished for allowing a lock of hair to escape from under her scarf. Sometimes female guards carry cotton and cleansing cream and insist on helping transgressors remove their makeup...
That kind of attention to detail helped auto-parts maker Borg-Warner, which discovered that the Japanese believe a product must look good even if the customer will never see it. Borg-Warner, a manufacturing conglomerate, makes a five-speed transmission used in Nissan's popular 280Z and 300ZX sports cars. While the driver sees only the stick shift, Nissan insisted that the whole transmission must shine. "We ran into the Japanese fetish for appearance," says Thomas Hague, the firm's Asian area director. "It's an emotional thing with them." After Borg-Warner polished up its act, Nissan...
Warning, Detroit: The Asian car companies in your rearview mirror may be closer than they appear. Whereas GM, Ford and DaimlerChrysler posted a record-low monthly U.S. market share of 56.3% in April, Japan's Big Three (Toyota, Honda and Nissan) led Asia's automakers to a record 37.5% share, according to market-research firm Autodata Corp. "The Japanese are moving into new segments [like hybrids and small SUVs], while the Americans are struggling to update their aging product lines," says Nikko Citigroup analyst Andrew Phillips. At the head of the pack: Nissan, with a 32% gain in sales compared...
...easy either, in part for cultural reasons. Pickup country is perhaps the last auto segment in which patriotic shopping habits prevail. Despite years of knocking at the market, Toyota sold just 107,000 Tundras in the U.S. last year, while Ford sold 916,000 F-Series trucks. Although Nissan and Honda have joined Toyota in the truck market, heavy investment has made Detroit's pickups more competitive than its cars. And Detroit can still count on the stubborn-guy factor. "I'd consider driving a Chevy, but that'd be about as far as I go," says Don Strumberger...
...years. So when United Auto Workers Local 1219 and Ford last year signed an agreement requiring employees with foreign cars to park in a back lot more than half a mile away from the factory, the old-timer ignored the new rule and continued to leave his 1981 Nissan in the front...