Word: nissan
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...Play, stalled on the charts because it couldn't break through niche-driven radio playlists, Moby and longtime managers Marci Weber and Barry Taylor devised a remarkable strategy in which all 18 album cuts were licensed for commercial use. Songs from Play showed up in ads for Nordstrom and Nissan, in an Oliver Stone movie and--egad!--on Veronica's Closet before finally muscling their way onto radio in between Limp Bizkit and Britney Spears...
...price range, the reasoning went, was the only way a car company could afford the huge investments necessary to incorporate the latest technologies. That meant that if you were a small independent, you would have to merge--or face the Darwinian consequences. So Daimler coupled with Chrysler, Renault bought Nissan, Ford scooped up Volvo, and everybody mused that it was just a matter of time before the biggies gobbled up BMW and Honda, and maybe even Porsche. Yet here we are in 2001, and among the most successful players in the auto industry are...BMW, Honda and Porsche...
...rural community, despite being part of a township with a main road bristling with Toyota dealerships and Nikkomarts. The citizens make their living from the soil, and everyone knows the business of Mrs. Chang down the street, for example, and her son Li who just bought a new Nissan Cefiro. They speak Mandarin with a Taiwanese accent so thick that mainlanders can't follow a word...
...Equally confusing to Lucie were the peculiarities of the business. For example, every evening between 9:00 and 10:00 when the clubs were just opening up, a steady stream of Nissan Cimas and Jaguar S-TYPEs pulled to the curbs in front of the six- and seven-story buildings housing the hostess bars to drop off foreign girls in their knocked-off finest. The girls, nearly always Caucasian and usually in their early 20s, insouciantly climbed out through doors held open by men who were always Japanese and usually twice their age. The girls cut through the Roppongi sidewalk...
...TIME: What went wrong at Japanese companies? Ghosn: Companies like Nissan lost focus on what really can make them successful, and that has to do with customer focus. And cross functionality - between functions, between regions - working together for the customer was not built enough into an organization...