Word: nissan
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REDESIGNS FOR NISSAN...
...Nissan Calls For A Tow" [BUSINESS, March 1], your readers were given a blurred snapshot of our company. Some of the positive steps we've taken were overlooked. Over the past year, we have restructured the way we do business in North America, and we are making substantial progress. We agree with your assessment that Nissan's new Xterra suv is "hot," but it is hardly "alone." By March 2000, Nissan will have redesigned virtually all its vehicles, including the flagship Maxima. We have a solid lineup of cars and trucks, a strong group of dealers and a parent company...
...take a peek at the current attraction, a series of centrally-themed shorts entitled Bob White Plays with Dolls. While it involves many different flavors of film, the experience focuses on computer generated characters interacting violently and carnally. A few bonus film clips are sprinkled throughout, including that Nissan commercial where G.I. Joe gets Barbie because of his cool car and a scene from Evil Dead...
...face of it, Nissan is simply too burdened to be much more than a headache to anyone. Analysts estimate that its debt nearly doubles when the financial obligations of its many affiliates are thrown in. "We don't want to spend our hard-earned money buying someone else's hard-earned debt," said Ford co-chairman Jacques Nasser not long before he bought Volvo last month. Some top Ford executives were certain last fall that Nissan was worth a serious look, and they went so far as to invite Hanawa to Dearborn. But even before the Japanese executive got there...
Still, the hint of a deal with Ford was enough to pull DaimlerChrysler closer to Nissan, and the German-American auto giant may still step in to save the Japanese. Even before CEO Juergen Schrempp inked a deal to acquire Chrysler Corp. for $37 billion last May, his Stuttgart brain trust was urging him to buy a controlling stake in Nissan Diesel. That would give Daimler, the world's largest commercial-truck producer, a solid foothold in Asia...