Word: nissan
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...contrast, the heads of Japan's Big Three -- Shoichiro Toyoda of Toyota, Nobuhiko Kawamoto of Honda and Yutaka Kume of Nissan -- earned a total of $1.8 million, counting bonuses. Moreover, while the Japanese execs are presiding over thriving enterprises, the U.S. auto industry is coming off one of its worst years ever. Sales of American-made cars plunged 12.6%, to 8.7 million, in 1991; more than 40,000 autoworkers lost their jobs, and GM announced plans to eliminate 74,000 jobs by 1995; and the Big Three rolled up financial losses that analysts predict could exceed $6 billion...
...Toyota, Shoichiro Toyoda is provided with membership in several elite golf clubs. Kume of Nissan receives a company-rented house in a posh Tokyo neighborhood. Nissan also provides its 47 board members with free use of a vacation home in Hakone, a mountain and lake resort area south of Tokyo. Liberal expense accounts routinely cover pricey meals and bar bills that can add up to $1,000 a head for a night...
...factory-supplied engine chips and offer a variety of improvements, from better gas mileage to higher horsepower. Today half a dozen U.S. firms, led by Memphis-based Hypertech, sell some 40,000 high- performance chips a year for GM cars and Fords, as well as for imports made by Nissan, BMW and Porsche. Average price: about...
...promise -- a fresh start, anything goes -- that has always pulled in immigrants. Detroit has been creating cars its own way for 75 years. In Europe and Japan the conventional wisdoms can be confining, even stultifying. "We selected a place like San Diego for our design studio," says Gerald Hirshberg, Nissan's chief U.S. designer, "because it had no track record, no history. It feels like almost anything is possible out here...
...manufacturing and mass-marketing reliable, well- engineered cars, the Japanese seem to have descended on Los Angeles specifically to master the improbable art of creating cars that thrill. The most successful California designs have been tough-but-smart, fun-but- practical Middle American vehicles (Toyota's Previa minivan, Nissan's Pathfinder, Isuzu's Trooper and Amigo) or else sports cars that temper the species' inherent sexiness with a certain grownup decorousness (the Celica, the Miata...