Word: nissan
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...spirited RX-7 sports car, is joining Japan's automotive invasion of the U.S. Mazda announced last week that it would start producing cars in Michigan in 1987, bringing to four the number of Japanese automakers manufacturing in the U.S. Honda has a plant in Marysville, Ohio; Nissan has one in Smyrna, Tenn., and Toyota will begin producing cars this month in a venture with General Motors in Fremont, Calif. Mazda plans to construct a $450 million assembly plant near a Ford foundry in Flat Rock, literally in Detroit's backyard...
...help make its Mexican car. Ford has teamed up with Toyo Kogyo, Japan's third-largest auto company, after Toyota and Nissan, and the maker of Mazda cars. Toyo Kogyo (1983 sales: $5.8 billion), 25% owned by Ford, will supply engines and transmissions for the Mexican model from its Hiroshima factories...
...automakers. It has made large investments in both Isuzu and Suzuki, and expects to import 300,000 of their cars. Its agreement with Toyota to produce 250,000 cars annually in Fremont, Calif., was approved last month by the Federal Trade Commission. And GM has also quietly arranged for Nissan, Toyota's archrival, to build cars for its Australian subsidiary...
...Japanese auto tycoons are trying to emulate Smith-san," says Nobuyoshi Yoshida, Japan's leading automotive journalist, who praises Smith for his flexibility, his keen accountant's eye and his pragmatic deal-making ability. Adds Yoshida: "Japanese businessmen would feel guilty doing business with such rivals as Nissan and Toyota at the same time...
...restrictions on exports of autos to the U.S. They will be held to 1,850,000 in the twelve months beginning next April 1, a bit more than the 1,650,000 a year provided under the expiring three-year pact, but probably much less than Toyota and Nissan could sell in a wide-open market...