Word: nissan
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...than three-quarters of its business. VW is also being tail-gated by hustling Japanese automakers. Last year, Japanese competition in Australia forced VW to close down assembly lines that had once produced more than 20,000 beetles a year; the equipment now assembles cars for Japan's Nissan Motor...
Trouble for Detroit. Nearly one-third of Japan's auto exports is sold in the U.S., where Toyota Motor Co.'s Corona and Nissan Motor Co.'s Datsun, both priced below $2,000, are now familiar sights. Last year, 110,000 Japanese cars-more than twice as many as in 1967-went to American buyers. Now two more manufacturers have entered the U.S. market. Fuji Heavy Industries is offering its low-priced $1,300 Subaru, and Honda, already known for its motorcycles, is pushing a $1,400 minicar. A third manufacturer, Toyo Kogyo, expects to make...
Leading the Japanese from the No. 12 slot was Hitachi Ltd., a manufacturer of many types of machinery, notably atomic power plants. With 1967 sales of $1.7 billion, Hitachi was up from last year's No. 18 place on the list. Nissan Motor Co., maker of Datsun cars, whose sales were $1.27 billion, shot up from 42nd to 25th place, followed by Toyota Motor Co. ($1.26 billion), which was up from 40th to 28th...
...million tons of steel a year and rank second in the world only to U.S. Steel (30.9 million tons). The automaking di vision of Mitsubishi Heavy Industries is being combined with the truck-making Isuzu Motors to form Japan's third largest automaker, after Toyota Motor Co. and Nissan Motor Co. Other mergers are afoot in petrochemicals, electric equipment, heavy machinery, banking and shipbuilding...
Moving Slowly. For their own part, Japanese manufacturers insist that they have been circumspect in approaching the European and British markets. Says Masahiko Zaitsu, European export manager of Nissan Motors, Japan's second biggest company: "Unlike in the U.S., we don't look for any sudden increase in exports. We have to move slowly in order not to irritate these countries and disrupt their auto industries." While Japan's sales to Britain and Europe were up 70% during the first six months of this year, in absolute figures this only amounted to 24,117 cars. By contrast...