Word: nissans
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Dates: during 1980-1989
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...dominated by a few big firms that can reap the benefits of large-scale production. Nonetheless, Japanese businessmen have frequently ignored MITI'S philosophy and advice. In the early 1960s, MITI tried to persuade the then ten Japanese automakers to merge into two companies: Toyota and Nissan. Only one complied, joining Nissan. Later in the decade, MITI wanted to keep Honda, the motorcycle firm, out of the auto business But Soichiro Honda, the company's legendary founder, who was known as Old Man Thunder, defied the government, brought out his minicars and built the firm into Japan...
Executives of Nissan Motor Manufacturing Corp. spent 15 months negotiating with Tennessee state officials over the site for a $660 million assembly plant that produced its first light truck in Smyrna in June. "The Japanese practice of asking the same questions ten to twelve times, of four or five different sources, greatly protracted the talks," recalls Joseph Davis, director of international marketing for Tennessee...
Introduced last September, the Alliance (base price: $5,595) is the fourth leading subcompact, behind the Ford Escort, the Nissan Sentra and the Chevrolet Chevette. That is no small accomplishment, since the three leaders all have much larger dealer networks. Consumers say they like the Alliance's low cost and fuel efficiency (37 m.p.g. in town, 52 m.p.g. on the highway...
...Lynn Townsend was Chrysler chairman from 1967 to 1975. - Ranked by cars and trucks produced in 1981, the 15 largest vehicle manufacturers in the world are: GM, 6,240,380; Ford, 3,730,319; Toyota, 3,220,418; Nissan, 3,100,968; Volkswagen-Audi, 2,210,666; Renault, 1,810,365; Peugeot-Citroen-Talbot, 1,593,943; Fiat, 1,209,819; Toyo Kogyo (Mazda), 1,176,608; Mitsubishi, 1,094,793; Honda, 1,008,927; Chrysler, 1,002,464; Lada (U.S.S.R.), 830,000; Daimler-Benz, 712,315; Suzuki...
...ideal combination, says lacocca, would be a top Japanese producer at the low end, a high-tech European company for the luxury segment and an American company for the middle of the market. As lacocca sees it, "That would be Mitsubishi, Peugeot and Chrysler or maybe Nissan, Volkswagen and Chrysler...