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Word: nobu (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

Transplanted Japanese chefs played an important role. Nobu Matsuhisa's Nobu restaurant introduced traditional Japanese recipes with a Peruvian twist, delighting the public and influencing chic kitchens of all types. "You see it in the emphasis on simplicity, purity and quality of product," says owner Drew Nieporent, a top New York restaurateur who also owns TriBeCa Grill, Montrachet and Heartbeat...

Author: /time Magazine | Title: Sushi: It's On a Roll | 4/30/2001 | See Source »

...With Nobu, New Yorkers' palates and vocabularies expanded. A decade ago, when Tadashi Ono became the executive chef at the renowned La Caravelle, the owners omitted any mention in the menu of ingredients like yuzu, a tart citrus fruit, and shiso, a mint-like herb, because the exotic terms intimidated diners. Today, at Ono's own restaurant, Sono, waiters proudly tout the yuzu cosmopolitan and shiso margarita...

Author: /time Magazine | Title: Sushi: It's On a Roll | 4/30/2001 | See Source »

...home of Nina and Tim Zagat, the restaurant-guide magnates, who served as tasting judges on the Flay show (joined by Donna Hanover and a randomly selected audience member). The pregame show also features Iron Chef's interview with TIME, in which Morimoto, who cooks at Manhattan's Nobu, kept talking about how unfair it would be if the theme ingredient turned out to be guacamole or salsa. "Not that I can't do it," he insisted without any irony. "If he says Mexican, I feel confident I could create something interesting." Maybe Flay is right about their not getting...

Author: /time Magazine | Title: The Joy Of Cooking | 6/26/2000 | See Source »

...cosmetics lines, as well as shoes and handbags, unveiling an office in Milan with a theater for his fashion shows, and building a huge outlet, also in Milan, to house Emporio Armani, Armani Jeans and the first Armani Casa store--not to mention an Armani cafe and a Nobu sushi restaurant. All this atop stellar financial success: in 1998 the company racked up $850 million in sales and net income of $135 million, making it the most profitable fashion house in Italy...

Author: /time Magazine | Title: Armani Looks Ahead | 6/19/2000 | See Source »

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