Word: nobu
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Dates: during 2010-2019
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...restaurants want to stop serving bluefin but feel they can't be caught without it. They know it's wrong, but they don't want to lose their tuna-lusting customer to the guy down the street. Even the most popular (and hence most influential) restaurants do it: after Nobu in London was called out by its celebrity clientele last year for serving the tuna, the restaurant kept it on the menu but added a line noting that the species is "environmentally challenged" and suggesting that customers consider an alternative - a wussy solution that pleased nobody but allowed the restaurant...
...people really going to stop dining at Nobu if they can't get bluefin? Half the time they don't even know what kind of tuna they're eating anyway. I recently had albacore sashimi in Michael Schulson's Izakaya at the Borgata in Atlantic City, N.J., and it was incredible - rich, silky, firm and, better still, something I hadn't already eaten 10,000 times. If a casino restaurant can do sushi like that, why can't everybody? And we diners have to do our part by refusing to order wild bluefin or even making our peace with...